Alfonso De Angoitia – A key contributor In Success of One Of Mexico’s Media Company

     Over the last 20 years, media companies have rapidly evolved in Mexico. The media trends in Mexico are emerging and interpreting the country’s political trends since the country hums with a lot of political activities. There has been complaints that media giants like TV Azteca and Televisa support official government views rather than doing critical investigative journalism. But currently, all newspapers in Mexico no longer depend on government advertising revenue.

The Televisa television closely works with the Mexican government in broadcasting its news. There are however other media TVs like cable TV and others from which you can watch 10 different news programs. The Magazine market dominates Mexico City’s media landscape. The top magazines have been Nexos, Preceso and now the Gatorpado, Emeequis, and Chilango. These magazines publish a lot of local content.

Proceso is a powerful magazine brand which has a big name in news magazine market. The Libres magazine concentrates more on Mexican’s cultural’ affairs. The Getarpo magazine is not a news magazine but deals with in-depth stories. They also feature on producing a quality paper with glossy photos and advertisements and focus on hard-hitting news and stories related to security, crime and drug trafficking. Their stories cover Latin America and Spain. The Getarpo magazine is printed to feel like a book. It is however not preferred for advertising since they do not give online business a lot of focus.

Magazines that a presence online in Mexico are the likes of El Universal which has invested more on internet news. This makes it possible for people to read news from their tablets, mobile phones and computers. They market themselves through the social media.

About Alfonso De Angoitia

Alfonso De Angoitia is the Executive Vice President of Televisa which is the largest media company in Mexico and in the entire Spanish-speaking world. Since 1997, Angoitia has been a board member of Televisa. In 2009, he was named the chairman of the Finance committee at Televisa.

Before becoming the VP at Televisa, Angoitia served as the Chief Financial Officer. Before joining Televisa, Angoitia served at White & Case LLP. Alfonso De Angoitia founded Mijares and he is the financial mastermind at Televisa.

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