Bradesco Bank – Strong Leadership And Vast History
One of the largest and oldest banks in Brazil is the Bradesco Bank, established by banker Amador Aguiar in March 1943 in Marilla, Sao Paulo. The founder started it up in his 30s after having worked his way up into the banking industry. Amador Aguiar had a humble upbringing and worked on a coffee farm alongside his father for several years. Later he went to work as a typographer.
When he was 22, Amador Aguiar was taken into work as an office boy for the Banco Noroeste, and even though his payment was meager, he also got the chance to learn and receive a practical education in banking. He learned about the dynamics of the bank, the positions within the bank, and how to help out everyone albeit to a small extent. Over the next years, Amador Aguiar worked his way up to the position of Manager, and after that, he was appointed at several other banks such as the Casa Bancaria Almeida Irmaos which later became the Banco Brasileiro de Discounts. Amador Aguiar became the President of the establishment in 1969.
The bank was later called the Bradesco Bank, and in 1980, Amador Aguiar stepped down from the post of President and became President of the Board instead. The new bank President became Lazaro de Mello Brandao. He started working there at a very young age and held the position until 2017. The President and CEO stepped down at the age of 91 to be replaced with a leading executive of the company- Luiz Carlos Trabuco Cappi. Lazaro de Mello Brandao will remain in the leadership of some of the holding companies of the Bradesco Bank.
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The new leader of the Bradesco Bank has also been a long-time employee at the establishment. Luiz Carlos Trabuco Cappi had his first workday at the Bradesco Bank back in 1943 when he was 17 years of age. He started out at the lowest rank just like the funder of the bank and Lazaro Brandao. Luiz Carlos Trabuco Cappi took his career at the Bradesco Bank from the post of a clerk to that of the leader of the corporation through his dedication to the present and the long past of the Bradesco Bank.
Luiz Carlos Trabuco Cappi achieved a degree in Socio-Psychology in Sao Paulo attending the local School Foundation of Sociology and Politics. Previously, Luiz Carlos Trabuco Cappi also graduated from the UNESP in Marilla, Sao Paulo. At 17, during his education years, Luiz Carlos Trabuco Cappi was appointed as a clerk at the bank. He worked there for 15 years serving at several positions before he was given a chance to show his talent as the Marketing Director.
At the post, Luiz Carlos Trabuco Cappi made the majority of changes that took the bank’s communication aspect to a whole new level to the point it was recognized for its regular dialogue with Brazilian media. After eight years, Luiz Carlos Trabuco Cappi was appointed to a position in leadership, becoming the President of the division working with private pensions Bradesco Vida e Previdencia. After another handful of years, Luiz Carlos Trabuco Cappi was promoted again. He became the Managing Director of the Bradesco Bank and a year later he was elected to the post of Executive Vice President.
Luiz Carlos Trabuco Cappi started accumulating a vast amount of responsibilities at the Bradesco bank including several subsidiary companies and highly significant projects. Luiz Carlos Trabuco Cappi became President in 2009 and in 2015 he led the most significant acquisition the bank has ever made and one of the grandest business deals in Brazil for that year.
In total, Luiz Carlos Trabuco Cappi has been with the Bradesco Bank for over 40 years.
Learn more about Luiz Carlos Trabuco Cappi: http://www.valor.com.br/financas/5194121/trabuco-apesar-das-incertezas-investidores-acreditam-no-pais