Posts in Category: Inspirational Women

Lime Crime Founder Doe Deere Is As Bright As Her Cosmetic Line

The trendsetting cosmetic company “Lime Crime” has a founder and current CEO in Doe Deere that set the wild pace for the company when she launched it online in 2008 and has maintained that pace if not surpassed it ever since.



Doe Deere is a native of Russia and currently lives in Los Angeles, CA where she operates the thriving and aggressive modern cosmetic line that has expanded from online sales at its inception to now being available in brick and mortar retail stores globally.


The makeup line is made up of bright, bold and exciting colors. At first Deere did not set out to begin a cosmetic company. She was designing her own clothes who where quite vibrant in color as well. She was having a hard time finding makeup that could stand up to the wild colors of her new clothing designs, which she was modeling herself. So like many entrepreneurs she was forced to fill a need. This is how she began to develop the standout trendy line of products and then she ran with it.


A huge animal lover and advocate, Doe Deere designed her entire company around creating an animal testing and cruelty free product that is exciting and fun combining her two passions for animals and beauty. The brand name “Lime Crime” was her choice at first for a clothing line concept Deere was planning while attending the Fashion Institute of Technology in New York. That lead her to playing around with the make up creation and market which she soon realized was a gold mine waiting to be tapped into.


Deere originally started online in 2004 with the Lime Crime clothing line featured in an Ebay store. Like so many other successful ecommerce brands she learned and grew from that first sale until the launch of the makeup line in 2008 which she began to promote with simple how to videos of makeup tutorials. Her social media and online presence has exploded to the tune of over 3 million followers on Instagram alone!


The successful entrepreneur shows the kind of strong and positive attitude it takes to win in such a competitive market place. She attributes her ability to listen to her customers feedback, take all criticism in stride and leverage both of those things to feed and help you grow your brand. Deere also enjoys speaking to fellow female entrepreneurs and giving them advice that will both teach and inspire.


The Lime Crime makeup line also has another unique feature that shows how well thought out the products and brands are. All the cosmetics are vegan-friendly which is not only a first in the industry but also positions the brand as a revolutionary and stand out.


With such a intuitive and creative character in charge Lime Crime most certainly will continue to enjoy success in the future with new and unique cosmetic products being introduced to its large and still growing fan and consumer base.The young entrepreneur will certainly continue to present consumers with products that are as bright and exciting as she is. Learn more: