Posts in Category: Online Reputation

When Bad Press Hits

It’s no surprise that in today’s world, articles can be found with only a single click of the mouse. These articles often contain neutral information, positive information, or negative information – depending on the business or item searched. More neutral information will be found on how the cell replicates DNA than on a particular company, for example.

This is a company’s worst nightmare. Before the internet, if a company goofed up really bad, only the radio or the television news crews would be able to cover it. That assumes the goof up ever made it to the general public. If this happened, it would only take a few weeks, maybe a couple of months, before the goof up was forgotten and considered ancient history. Now, a news video, article, or even a blip in an article on something else can be found months, even years, after the initial uproar.

Bury Bad Articles is one among a host of companies that have cropped up. For a general idea of what these companies do, they essentially police bad press. As the company’s name suggests, Bury Bad Articles will bury bad news, reviews, or feedback that is negative. They give a free quote of how much it’ll cost to bury those bad articles, but defend that with statistics about how many potential customers can be lost by negative articles, feedback, etc.

For example, the site states that 22% of potential customers are turned away if there’s only one bad article found within a certain number of pages of results on any search engine. Two negative articles causes about the same number of potential customers to lose interest. Once that number hits three, over half of the potential customers will lose interest – a whopping 59.2%. Four articles, and it’s pretty much game over as 70% of potential customers turn away.

No matter how many bad articles pop up, they can be pushed down in today’s world – both by an overwhelming amount of good press following the bad press, or by intentionally hiding those bad reviews and articles on page 10 or 20 of the search results.