Eli Gershkovitch Rides the Crest of the Craft Beer Wave
Since the beginning, Steamworks’ beers have been winning awards because its founder ensured that the essence of this product was excellent. In 1997, Steamworks won a Gold Medal for its Steam Engine Lager. It has consistently won awards for its various brews throughout the years, with very few exceptions.
Steamworks Brewery was founded by Eli Gershkovitch. He is the ideal businessman for the twenty-first century. He has multi-faceted interests, he’s a lawyer who flies planes and collects classic cars, but most importantly, appreciates craft beer (WeeklyOpinion). Steamworks Brewery was his creation. Gershkovitch started it when he transformed an old steam plant in Gastown, Vancouver, British Columbia into a pub in 1995. Steamworks opened with 184 seats and has grown over the years to now seat 754.
Eli Gershkovitch is now a brewmaster with his eyes trained on maintaining a seat at the top level of Canadian Breweries, the craft beer masters. Canada’s microbreweries are disbursed throughout the country but concentrated in Ontario, British Columbia, Alberta, Manitoba, Quebec, Newfoundland, and Labrador.
Utilizing the motto, that a business expands to meet demand or demand will shrink to meet you, Eli Gershkovitch is constantly brewing new lagers, ales, stouts, and porters. Every type of beer from every corner of the world has been brewed by Steamworks to tantalize the taste buds of its discerning cosmopolitan customers.
This customer has turned away from allegiance to the big names, Budweiser, Heineken, Bud, Miller, Coors, and Guinness. They have shown that they thirst for variety, the variety only the microbreweries are offering at a pace equal to their demand. Eli Gershkovitch’s Steamworks Brewery is one of those microbreweries meeting that demand.
Steamworks easily ranks number two among British Columbia’s breweries and continuously wins awards for beers like its Black Angel IPA. It wins two to three awards for its beers annually. Gershkovitch learned early that the youth of the world craved the craft beer experience. In travels to Europe in university, he saw firsthand the way the wind was blowing for the college-aged. Even then, they clearly preferred craft beers. Today, that preference is even more obvious, with sales for craft beers expected to account for 20% of beer sales in the near future.
More about Eli Gershkovitch at http://www.imdb.com/name/nm6457149/