Lori Senecal’s Significant Contribution to CP + B as She Plans to Exit the Company
Lori Senecal joined CP + B in March 2015. She has also worked as the chief executive officer of MDC Partners Network. Lori has been very resourceful in helping CP + B to become a global agency.
Lori’s Accomplishments at CP + B
Under the leadership of Lori Senecal, in October 2015, CP + B landed the leadership of American Airlines. Together with the chairman of CP + B, Chuck Porter, Lori has put in place a structure that develops the next generation of leadership. This new generation of leadership is already taking shape with the promotion of Daniel Aldrich to the position of the president of CP + B West. Aldrich who was initially a managing director for CP + B Boulder is now in charge of both CP + B Boulder and CP + B Los Angeles. By elevating the regional leaders, resources can be shared seamlessly in the different offices in the region and develop more creative and strategic talent.
According to Chuck Porter, the chief executive officer of CP + B, Lori Senecal has helped to create a worldwide communication process and management structure for the company. Lori Senecal is confident of a bright future for CP + B. She admits that her achievements for the company have surpassed her expectations.
According to Fast Company, having grown up in Canada, Lori Senecal never thought that she would one day work in the United States and earn leadership positions. Contrary to her expectations, Lori Senecal has enjoyed different leadership positions from the president of McCann New York, CEO of KBS, to the global chief executive officer at CP + B. She has had the opportunity to work with the iconic Chuck Porter, and her career dreams have been fulfilled.
Lori Senecal is looking forward to retirement. She is preparing to retire at the end of the year, and CP + B is already aggressively looking for her successor. The gap she leaves behind will not be easy to fill, but she has put in place strong systems to sustain the success and growth of the company even after she is gone.
There is a possibility that Lori’s successor is from Forsman & Bodenfors, a Swedish creative agency but this is yet to be confirmed by the chief executive officer of the company. Just like Porter said, CP + B is forever grateful for the contribution of Senecal at the company.
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